Armony Cucine prepares to open its first flagship store in the heart of Milan, just a stone’s throw from the Duomo, the city’s cathedral. It is an achievement of which we are proud: more than a mere showroom, it is a ‘home for design’ conceived for those seeking a perfect blend between craftsmanship, innovation and beauty.
Here, amidst the iconic streets of the world’s design capital, Armony will write the next chapter of its story, with a place dedicated more to storytelling than to exhibiting. A showcase where our kitchens will come to life in an immersive experience merging lights, materials and technology.
DESIGN, WHERE FUNCTION MEETS SPIRIT
If design is where function meets spirit, Milan is the location that has made design its beating heart. Here, design breathes, is contaminated, evolves. Surrounded by international exhibitions and the studios of the most prominent names in design, Armony will remain true to its signature style - sculpted minimalism, but with a welcoming spirit.
The venue will be a workshop of ideas where designers can find inspiration and customers can discover tailor-made solutions - from the texture of natural stone to the warmth of wood - visual harmony that will speak our language.
IN THE WORDS OF THE DESIGNER
We imagined a space that was an extension of the Armony philosophy: minimalism that is never cold, technology with a heart.
Materials: A dialogue between texturised stone and wood, between shiny metals and tactile surfaces. The walls themselves become storytellers, with built-in lights that create sensory pathways.
A connection with nature: greenery that blurs the boundaries between indoor and outdoor. The showroom is located in a recently re-developed pedestrian area with plenty of vegetation. An intentional choice to emphasise the fact that an Armony kitchen is always an oasis of well-being.
A digital surprise: Interactive installations will explore the work behind the scenes of the design project.
Where does the real magic lie?
The dynamic nature of the project is the reflection of a continuously changing world and the space has been conceived to serve a multitude of purposes by flexing from a showroom one day to a venue for exclusive events the next and a workshop for co-designing the future of living with you the day after that.
To close, I can promise you one thing: As soon as you cross that threshold you will realise why we decided not to call it a ‘store’ but a ‘showcase’.
Davide Bot
IN THE WORDS OF THE SALES DIRECTOR FOR ITALY
‘It was the 18th of January when I first set eyes on that space opposite the Duomo. The ideal location, it felt as though it had been waiting for us. I knew immediately that it would become our home in Milan, the symbol of a growth that is made of more than mere numbers.
Because Armony is more than just a brand. It is a philosophy, the kitchen as a place were relationships are built and time spent together becomes memories to be cherished. We see it every day with you, customers who treat us like family and encourage us to innovate. We feel it in our team - offices, production, agents - people who believe in our project with the same passion that goes into designing a bespoke kitchen.
A flagship store as a strategic lever for consolidating our position in the Italian market, which is growing rapidly and with increasingly important ambitions.
And yet it is not the arrival that counts but the journey together.
This space will not only be our home, but yours too. Because without you, without your trust, we would be just another company.
Thank you for being part of this story. We look forward to seeing you soon, surrounded by the lights of Milan.’
Pietro Mennella
